Tag Archives: Dark-skinned

India Feature | Colorism

Darkening Beauty in India


Source: Dark is Beautiful Campaign/YouTube (October 2013)

In India, a cultural movement to tackle colorism has taken root, from challenging the pervasive preference for fair skin in romantic partners to reconstructing depictions of Hindu gods and goddesses using dark-skinned models. Skin-whitening practices are pervasive throughout the country and drive a multimillion-dollar industry, but activists and other community members are seeking to reaffirm beauty and value in darker-skinned people.

Read

Dark is divine: What colour are Indian gods and goddesses?” (BBC News | January 2018)

Bleached girls: India and its love for light skin” (The Conversation | July 2017)

India’s unfair obsession with lighter skin” (The Guardian | August 2013)

Watch

A Brown Girl’s Guide to Beauty (UnErase Poetry/YouTube | July 2017)

Connect

Dark Is Beautiful